
Stanislao Maldonado
Tecnológico de Monterrey
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Pukllay is an easy-to-access learning platform focused on behavioral and experimental economics for teachers and students of economics and the social sciences across Latin America. Our goal is to democratize access to technologies that support learning about these topics throughout Latin America.
PUKLLAY
Pukllay is a joint project by LACEA BRAIN and Tecnológico de Monterrey, through BEER Lab. Its purpose is to democratize access to learning opportunities in behavioral and experimental economics, enabling rigorous teaching and learning at any university in Latin America.
The platform brings together games and materials to make classroom experimentation simple and approachable, without requiring each university to develop its own experimental platform.
Pukllay means “to play” in Quechua. The name reflects our approach: making a decision, observing its consequences and learning from the experience.
Learning through experience
Each activity connects a participant’s decision with an economic mechanism and a guided discussion. The teacher helps the group interpret the results, examine explanations and return to the concepts discussed in the course.
The people and institutions behind Pukllay
LACEA BRAIN and Tecnológico de Monterrey, through BEER Lab, bring together regional collaboration and experimental teaching experience to broaden access to learning.

BEER Lab · Tecnológico de Monterrey
Economics undergraduate and Undergraduate Research Fellow at BEER Lab.
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BEER Lab · Tecnológico de Monterrey
Undergraduate in the dual degree in Economics and International Relations, and Undergraduate Research Fellow at BEER Lab.
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Pontificia Universidad Javeriana
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Universidad del Pacífico
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Universidad Torcuato Di Tella
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Universidad Europea de Valencia
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FGV EAESP
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LACEA BRAIN is the behavioral and experimental economics network of the Latin American and Caribbean Economic Association (LACEA). It promotes rigorous research, academic exchange and the sharing of knowledge about how people make decisions in Latin America and the Caribbean.


The Behavioral and Experimental Economics Research Lab (BEER Lab) at Tecnológico de Monterrey studies decision-making through laboratory, classroom and field experiments. It provides a platform for research and teaching in behavioral and experimental economics.
Discover the available game and choose whether to participate or prepare an activity for your class.